Saga Furs launches co-branded campaign

02 May of 2014 by

Saga Furs have collaborated with retailers The Fur Salon at Saks Fifth Avenue and the Maximilian Fur Salon at Bloomingdales to create a co-branded fashion campaign. The campaign can be seen throughout November and December issues of US Harper’s Bazaar, Vogue, Town & Country and Vanity Fair.

All garments featured in the campaign have been inspired by Saga Furs’ Design Center, such as a Jason Wu coat, a Michael Kors camouflage mink stole and a Prabal Gurung colour-block coat. The campaign aims to highlight that fur is no longer a necessity for the cold – it is high-fashion and in high demand.

In addition to their magazine partnerships, Saga Furs has enjoyed a long-standing relationship with top-tier department stores. They hold seminars to educate store managers and employees on the values of responsible fur, as well as the craftsmanship and expertise that goes into creating a luxury fur garment.

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