Saga Furs co-branding campaign with leading U.S. retailer

04 December of 2015 by

Saga Furs will feature on the pages of leading fashion magazines in a co-branding campaign with Maximilian® Fur Salon at Bloomingdale’s and The Fur Salon at Saks Fifth Avenue.

carmen

The campaign is featured in six exclusive fashion magazines using furs by Bibhu Mohapatra, Norman Ambrose and Carmen Marc Valvo, all designed using Saga® Mink and Fox. As a part of a continuing co-branding strategy, the ads ran in the October, November and December issues and the furs are now available in select stores, just in time for the gift-giving season.

“The magazines chosen are absolutely the best platforms for promoting our long-term partner, the three top-name designers and Saga Furs,” says Charlie Ross, head of international marketing and sustainability. “For several years we have had a seasonal co-branding campaign with Maximilian at Bloomingdale’s and The Fur Salon at Saks. We share the common values of top quality, transparency and traceability demanded by the discerning consumer.”

norman

bibhu

 

Featured in the following 2015 American magazines:

October

W Magazine

Bazaar

Vogue

Elle

 

November

W Magazine

Bazaar

Town & Country

Robb Report

 

December

Town & Country

 

source : www.sagafurs.com

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