The 2014 Mifur fair in Milan kicked off on a positive note following the Hong Kong fair, which in a difficult market resulted in mixed results for the exhibitors.
The trademark of the Mifur exhibitors is fashion. Judging by the strong interest from international buyers from North America, Europe, Russia and the Far East during the first part of the fair, there is continued world-wide demand for high-end fashionable garments.
Design, development and innovation are the key to Mifur collections. Across the board, research has been deep and comprehensive, resulting in many new, exciting styles.
Fur designers have used the full palette, focusing on precious furs such as sable, chinchilla, mink and fox. Important design trends are the craftsmanship of intarsia and the combination of different fur types and colours in the garments.
Recently set price level for mink offers opportunity
The new price level of mink has created a buzz in the market. Many players see new opportunities in this material.
As Saga Furs Marketing Director Jan Erik Carlson puts it: “What we see at Mifur is the raw undiluted demand for fashionable high-end fur garments. There is a basic consumer demand for fur on a global scale that drives our business. Climate, economy and even politics might impact our business, but at the end of the day, we market a highly desirable luxury product! We expect this positive trend will spill over into our ‘auction sale of the century’ which starts next week in Helsinki.”
Mifur runs from 4-7 March this year.
Saga Furs-sponsored student wins “Pimp My Coat” award
Nikoline Live Andersen won “Pimp My Coat” award for her scintillating jacket made in just 48 hours with the help of Saga Furs Design Center.
The garment was made of small patches of coloured foils attached to fabric on a structured mix of Saga Furs® Mink and Fox. The designer took the Saga technique, Fox ‘n’ Fabric, a step further with her imaginative ideas and built her creation upon the basic technique. The “Pimp My Coat” award is open to all students and was started by the Young Fur Traders Committee of the International Fur Federation. Entrants must upcycle an existing fur garment and have 48 hours to create a completely new design.
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