Growing expectations for the earlier dates, together with a completely new exhibition format, of the German fair’s next edition scheduled for 30 July to 1 August
Slightly below par the latest footwear fair of Düsseldorf that from 12 to 14 March presented the new winter collections from some 800 exhibitors to almost 19,000 visitors (-10%). A drop in attendance considered physiological and connected to the market trend but also the fact that this edition of the fair was the last in the “traditional” formula as everyone is now looking to the future. Along the aisles and on the stands there was little talk of other than the next edition, with exhibitors divided between expectations, perplexity and hopes of great change. In general expectations concerning new dates and the new exhibition layout that will revolutionize the structure of the fair are pretty high. As everybody now knows, the Düsseldorf event will be held over a month earlier, from 30 July to 1 August to be exact, and the following one put forward from March to 4-6 February 2015. New dates which, the organizers say, respond better to changing needs of global trade and permit GDS to kick off the international fair calendar, positioned exactly one month before Micam (31 August-3 September).
The organizers declare they are satisfied with the way exhibiting firms are responding to the new arrangement and also announce the return of important brands attracted by the various innovations offered by the fresh concept of the fair at the end of July. In synthesis the new GDS will feature three worlds, each of different atmosphere product type and layout: Highstreet, Pop-Up and Studio. The range of fashion accessories will be even wider and more focused, with bags, belts, scarves, etc. The city will also be much more involved, with a series of events, exhibitions and initiatives (under the heading Out of the Box, outside the actual fair) planned for the third day of the show.
One day before GDS will also see the opening of the sourcing event now called Tag it! by Gds (ex Global Shoes)
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