FURNOW

10 July of 2014 by

Last week, we had the exciting task of shooting our latest fashion advertising campaign – #FURNOW. The concept is simple – fur is everywhere, fur is now – so we wanted to show fur in lots of different everyday scenarios, whilst still keeping in mind where fur comes from. The campaign’s look is young and fresh and will be eye-catching both in the videos we are producing and as still images in a print publication.

For the shoot, we collaborated with stylist Georgia Pendlebury. Georgia was great in getting us a good selection of fur that was young and current for this season, and included brands such as Jean Paul Gaultier, Giambattista Valli, Kenzo, Dries Van Noten, Elie Saab, Matthew Williamson and Manish Arora.

We also welcomed two bloggers onto set: Bryanboy and Gala Gonzalez. They both helped greatly with the creativity of the campaign, inputting their ideas and having so much fun trying on the furs!

– See more at: http://www.wearefur.com/latest/news/furnow#sthash.GdBdoOz4.dpuf

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