“Astounding” was what people were saying one year ago when a record-breaking 70% of runway collections featured fur. A/W ’14-’15 fashion week shows just broke that record – 71% had fur!
Saga Furs photographers cover all significant runway shows – a total of 450 in the past fashion week season – and 318 of them had fur in them.
Of the Milan shows, 92% had fur! Paris ran a close second with 81%, while 56% of London runways had fur and 65% of the New York catwalks spotlighted the material.
“A general trend at all the fashion weeks was full-fur coats and jackets, a tendency that will most likely gain momentum as pelt prices have softened in recent months,” says Saga Furs director of marketing/CMO Jan Erik Carlson. “This opens doors to opportunity as more designers will have a chance to use more fur. Fur not only enhances the aesthetics of a collection, it also gives business value.”
Four cities – four approaches – and lots of fur
Each of the four major fashion weeks has its own personality, but one thing in common:
“In general, there was endless use of Saga Furs techniques – or inspiration stemming from them – on the catwalks as designers made their statements in fur,” says Saga Furs head of design and innovation Dorte Lenau Klint. Here are some city-by-city trends as she sees them.
London: Playfull approach, combinations and mixes. Designers played with shapes and proportions.
Paris: Intarsia, works of art. Lots of lady-like styles with a twist and looks were colorful for a change.
Milan: Innovation! And a love for long-haired fur.
New York: The canvas of creativity takes a new form and personality using a lot of Saga Furs as the palette. Designers made their statements through the medium of fur.
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