Co-branding campaign puts furs in major fashion magazines

22 February of 2014 by

Consumers can enjoy a look at alluring fur creations from the top names in fashion on the pages of the October and November American editions of Harper’s BAZAAR, Vogue, Town & Country and Vanity Fair. The luxurious garments are available at The Fur Salon at Saks Fifth Avenue and the Maximilian Fur Salon at Bloomingdales.

The advertorial spreads are part of co-branding efforts between the retailers and Saga Furs. Among the garments is a beautiful Jason Wu coat that has caught the attention of fashionistas worldwide. Much like this one, all advertised garments have an inspirational link to the Saga Furs Design Center. Once consumers see the garments in top fashion magazines, they sell out. Fur is no longer cold-weather driven, but fashion focused!


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